Email Marketing Specialist (Team Lead)

Marketing
October 16, 2023
Full Time
Application deadline closed.

Job Description

We are seeking an experienced Email Marketing Team Lead to oversee our email marketing initiatives and drive the success of our campaigns. The ideal candidate should have a deep understanding of email marketing strategies, automation platforms, and team leadership. As the Email Marketing Team Lead, you will play a pivotal role in creating engaging email content, optimizing deliverability, and managing a team to achieve our marketing goals.

Responsibilities:

  • Identify target audience and grow our email list
  • Design and implement direct email marketing campaigns
  • Proofread emails for clarity, grammar and spelling
  • Ensure mobile-friendly email templates
  • Write newsletters, including all company updates
  • Upgrade our email templates using graphics, personalization and advanced features
  • Ensure prompt and accurate communication with clients via email to minimize unsubscribes
  • Create email databases for lead generation
  • Analyze campaign performance and suggest improvements
  • Report on sales revenue generated from email marketing efforts
  • Ensure emails follow industry policies and best practices

Requirements:

  • Proven work experience as an Email marketing manager or Digital marketing specialist
  • Hands on experience with content management systems
  • Proficiency in marketing automation technology
  • Knowledge of SEO/SEM and Google Analytics
  • Familiarity with analytical and database tools
  • Excellent written communication and copywriting skills
  • An ability to work under tight deadlines
  • BSc degree in Marketing or relevant field